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What type of company vibe/image does it present

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Reference no: EM133596203

Question: used the Geico Gecko YouTube photos as an example of expressing a brand personality online. Find another brand that uses YouTube to create a brand personality. Critique its effectiveness.

Things to think about: What are they promoting? What type of company vibe/image does it present? How does the video relate to the company? Do you have a positive, negative or neutral opinion of the company after seeing the video. Why?

 

Reference no: EM133596203

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