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Problem
Marketers have many means of communicating with the public. With the rise of digital and mobile strategies, consumers can receive marketing solicitation around the clock.
Research
Research communication strategies carefully, considering the pros and cons of each method. Consider how value is communicated in marketing.
Task
1. Considering the industry you work in or aspire to work in, what type of communication strategies are predominant?2. Considering the many available mediums, is TV advertising still the most powerful, or has it faded in importance?3. For your marketing plan- which mediums will you focus on and why?
A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.
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The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.
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Market Research Report
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