What type of alcoholic beverage will you launch

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Reference no: EM133680846

Problem

Take our learnings and reread our old presentations to apply marketing insights and definitions to your findings.

Considerations:

1) $1m to spend
2) What type of alcoholic beverage will you launch? Whiskey, wine, RTD or something else? Why?
3) What city, state will you launch? Why?
4) What is the name of your brand? (Logo not required but maybe you do come up with one?)
5) Where do you spend $1m (ABL, BTL, TTL or a sales person or sampling, be creative)
6) What's your price point?
7) Use pics as examples.
8) Who are your competitors?
9) Brand position in category?

Reference no: EM133680846

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