What type of advertising-promotion-social media

Assignment Help Operation Management

Reference no: EM132205197

Have a media plan (what type of advertising? Promotion? Social media? Billboard? Websites? Trade shows? Events?...) media means whatever tool that you are using to promote your good or services.

- Have a communication media plan (competitive parity, what percentage of sales will got o marketing? How much budget would you have? How do you allocate your budget, and why so? How much are the action costs?). All numbers in this section are hypotetical but should make sense.

- Competitive parity means who are your competitors? What are their direct and indirect competition goods? How do you explain the POP (Point of Parity) and POD (Point of Difference)?

- Have an executive summary: How will you execute your plan? Time? Season? For how long? How many times?

Reference no: EM132205197

Questions Cloud

Compile comprehensive marketing plan : You will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment.

What departmental areas of the healthcare organization : What departmental areas of the healthcare organization should be represented?

Most important in facilitating organizational growth : Discuss three (3) key tasks of operational leadership. Which task is the most important in facilitating organizational growth? Why?

How existence of goodwill will affect the impairment test : Purpose of the impairment test for assets - How to account for reversals of Impairment losses - What is the effect of asset impairment/reversals

What type of advertising-promotion-social media : what type of advertising? Promotion? Social media? Billboard? Websites? Trade shows? Events?

How data travels from source to destination across internet : Explain how data travels from source to destination across the Internet. What are the different types of ISP connections and how do they differ?

Contrast project from nonproject : Contrast a project from a nonproject. What does it mean for a project to be “overdetermined?”

What are the companys assets : What are the company's assets, including Property, plant and equipment and intangible assets? Do they have goodwill

What defenses might cardware assert : What defenses might CARDWARE assert? If Hetty Whitestone’s estate claims that CARDWARE should be responsible for Hetty’s death, will it?

User Account

All Pages