What topics will resonate with audiences

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Reference no: EM133650953

Question: Writing and Posting a Blog on your Website

For your last assignment, you will be asked to use the information learned in Chapter 12: Blogs to write a blog and post on your website. When you originally set up your class website, you were asked to include a Blog tab. Now it is time to populate that tab.

Today, blogging has exploded in popularity. With a simple online search, it's possible to find blogs and bloggers from nearly every industry and category imaginable: from mommy bloggers to foodies, cooking enthusiasts, fitness experts, fashion bloggers, crafting connoisseurs and more.

Blogs have become very popular giving every day and your brand people a voice. They provide an easy way for anyone from around the world to share opinions and ideas with a large audience. They also help readers keep up-to-date on trends and topics they are interested in. And lastly, they are a great marketing tool for many businesses.

Before writing blog content, brands must have a clear understanding of their target audiences:

Think about the customer personas you developed for the social media marketing content strategy in assignment 3.
What do audiences want to know about? (refer to your mind map)
What topics will resonate with audiences?
What are customers seeing, hearing, pain and gain? What are their fears, frustrations and obstacles that you can help solve? (refer to your empathy map)
For this assignment, you will be creating a blog site:

Your blog will be hosted on your company website under the blog tab
Make sure your blog is consistent with branding and color schemes developed as part of your brand identity (developed in assignment 2)
Choose a content theme for blog posts (stay true to your themes) from the empathy map and mind map developed in assignment 3.

Reference no: EM133650953

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