What top metrics would you recommend them to track

Assignment Help Marketing Management

Reference no: EM133294905

Case: Keywords have huge impact on the performance and cost of Google ads.

Perform a keyword search and recommend a list of TOP 10 high-intent keywords that our Riipen client could use in Google ads.

Question 1: Shortly summarize the search process and tools you used. List the keywords and justify your recommendation including the evidence and arguments for the keyword's choice, the searcher's intent, and relevance to the client's business.

Question 2: List and shortly explain top 3 tips you would give to the client when running their PPC Ads.

Question 3: What top 3 metrics would you recommend them to track their Google Ads performance? Justify your choice.

Reference no: EM133294905

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