What tools or techniques are used to create brand equity

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Reference no: EM133334698

Question: Four vital components are needed to be the best brand building communication program. These components include advertising and promotion, interactive marketing, events and experiences, and mobile marketing. Suppose Coca-Cola decides to produce a new soda. In order to launch the new soda, the company needs to create a new advertising campaign. What does Coca-Cola need to make happen in order to create the ideal advertising campaign? There are various types of advertising media available. These genres include radio, television, print, direct response, and place. What are the advantages and disadvantages of each of the types of advertising media? What criteria are required for an integrated marketing communications program? Please explain which area each criterion represents. To take advantage of secondary brand associations marketers must make several things happen. What are they and how are they applied? Please provide a strong co-branding example. Why do you think this brand is seen as a strong brand and what should be done to create a strong brand? What are the advantages and disadvantages of content branding? What are the advantages and disadvantages of using a famous promoter? The organization will set prices to build brand equity. What tools or techniques are used to create brand equity while determining the process? There are several different channel strategies available. Please discuss the different channel strategies and give an example for each. There are various brand equity responsibilities. What are these responsibilities and what happens at each stage?

Reference no: EM133334698

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