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Question 1: You are a Brand Manager for a sneaker manufacturer (like Nike or New Balance), and you are using Facebook to reach college-age women and men over the age of 55-years-old. What three or four interests would you expect each segment to have when trying to reach them through Facebook? How could this information help guide your pricing strategy?
How is this product priced relative to competing products? What is the rationale for employing this pricing strategy? Are there pricing discounts (e.g., wholesalers, bulk)
Discuss the pros and cons of Microsoft's most recent "I'm a PC" campaign. Is Microsoft doing a good thing by acknowledging Apple's campaign in its own marketing message? Why or why not
What are the major limitations of using secondary data to solve marketing problems? of using secondary data to solve marketing problems?
Conduct a marketing audit for an organisation of your choice and propose EITHER a new product/service (or new variant) for inclusion in the organisation's portfolio OR a new communication plan for an existing product/service
Trends in many industries have led to the development of team selling. What are the elements of effective group presentations? How is team selling more effective than individual selling presentations?
Marketing Plan for The Bank of Cancer Research. To assist you with evaluating the elements of the marketing mix (product, pricing, promotion, and distribution strategies)
Effective tables seek to summarize a large amount of information in a short amount of space - Forces the writer to organize the plan more carefully based on the sequence and level of topics covered in the plan.
Develop a 750-1,000-word executive summary of your organization's (or one you know well) annual marketing plan
Explain Marketing Mix- apply the four elements to Toyota Scion and Subway Sandwiches and how does each of the parts of the marketing mix impact marketing strategy and tactics
Determine what social, cultural, political or legal/regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations
Students will choose a company of their liking and use any of the 2 (qualitative or quantitative) research and analysis methods to demonstrate selected perceptions (approved by the faculty) of the company. Identify the type of research method to b..
What is the incidence and prevalence of elderly consumers of long-term care in the United States as compared to your chosen developing country?
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