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Harley-Davidson, Inc., May 2012
1. Identify Harley-Davidson’s strategy and explain its rationale.
2. Compare Harley-Davidson’s resources and capabilities with those of Honda. What does your analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda?
3. What threats to continued success does Harley-Davidson face?
4. How can Harley-Davidson sustain and enhance its competitive position?
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