What threats do you feel gopro faces in 2019 and beyond

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Reference no: EM132312054 , Length: word count : 2000

Assignment

Part A : Entrepreneurship

Question 1: Whilst Nick Goodman was confident that his business idea for a cinema-grade mini camera could ultimately lead to success, he did initially question his ability to bring his product to market ie. 'He gave himself four years to make it work before he would drop his idea and enter the workforce'. Therefore, it is clear that there is a 'dark side' of entrepreneurship.

Discuss three major traits that are associated with the dark side of entrepreneurship. Justify your response with reference to academic sources (e.g. academic journal articles, textbooks, etc.).

Question 2: Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your unit material numerous times.

When speaking of entrepreneurship, Drucker once stated: 'Most of what you hear about entrepreneurship is all wrong. It's not magic; it's not mysterious; and it has nothing to do with genes. It's a discipline and like any discipline it can be learnt'.

What evidence exists in the GoPro case study that supports and/or refutes this statement? Ensure your argument(s) are developed through direct reference to concepts, tools and techniques evident in the unit material.

Part B : Marketing and Strategic Planning

You will note that the case study article is dated late 2014. Much has changed in the action camera industry, including the development of higher resolution smart phone cameras, now capable of capturing 4K video footage. Therefore it is expected that you review more recent activities and outcomes for the GoPro company when attempting to answer the following questions.

Question 1: Since the publication of the case in 2014, how has GoPro gained a competitive advantage from their marketing processes? Provide a theoretical analysis of the reasons for the achievement of this advantage. Draw on other recent resources when justifying your analysis

Question 2: The GoPro case study specifically identifies future threats to the company's stratem in 2014. What threats do you feel GoPro faces in 2019 and beyond? Provide a theoretical analysis of this ifireat scenario and give recommendations on how GoPro should respond to this.

Reading - The Mad Billionaire Behind GoPro: The World's Hottest Camera Company By Ryan Mac.

2000 words

Reference no: EM132312054

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Reviews

len2312054

5/26/2019 11:03:41 PM

This is a substantial piece of scholarly work and will require extensive engagement with both unit theory and the case study.• Your arguments have to be based on concepts and tools discussed in the Unit and must be supported through direct reference to academic literature (academic journal articles, 'academic Woks, etc.). Your report will be assessed based on your ability to develop and argument supported by Academic sources (please also refer to marking criteria). Therefore, newspapers, magazines, website opinion pages or websites like Wikipedia etc. are certainly not acceptable as foundation for your argpments. All sources must be properly referenced.• However, you are encouraged to undertake further research on GoPro to gain a deeper understanding of the case (e.g. financials, company vision and mission statements, investor relations, etc.).

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