What this means for their ability to grow in a new industry

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Problem: All about internal strengths as they are converted into market-place competitive advantages. Look in particular at Pepsi as they acquire Soda Stream and what this means for their ability to grow in a new industry. Also consider Campbell's Soup tried and failed attempt at the Russian Soup market. Consider in each case their resources and maneuvering toward gaining a competitive advantage with each.

Reference no: EM133657449

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