What they understand by the term good hygiene

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Reference no: EM133408558

Question: The Victorian Government has approached your agency to develop a new advertising campaign with a focus on reminding people about the importance of good hygiene habits following the Covid-19 pandemic. But first you need to establish whether the community thinks good hygiene practices will protect them in general and specifically from Covid-19 and what they understand by the term 'good hygiene'. What type of research methods would you recommend and how would you justify your answer?

Reference no: EM133408558

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