What theory best describes baldwins dilemma

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Problem: Baldwin loves the farming equipment and machinery made by Troy Farming Company. He believes that they produce high quality machinery at fair prices. However, an investigation recently revealed that the company has been cheating on their taxes. Baldwin needs to purchase new equipment, and he is torn between buying again from Troy, if it means that his purchase will support a company that is cheating on their taxes. What theory best describes Baldwin's dilemma?

Reference no: EM133654221

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