What theories or concepts are discussed in the studies

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Reference no: EM131010050

edia Research - area of study

Find two current research studies (2013-present) on one of the following topics:

Media & the Environment

Social Media

Media & Politics

For example, here is a research study published in a scholarly journal:https://www.researchgate.net/profile/Leigh_Raymond/publication/272524477_Framing_partisan_predispositions_and_public_opinion_on_climate_change/links/55228b540cf2a2d9e1456950.pdf

Briefly discuss each study. Why were you interested in this area of study? Are the studies you found Effects Studies, Gratifications Studies, or other? What theories/concepts are discussed in the studies? If you were doing research in this area, what kind of research study would you conduct?

Leave in-text citations. At the end of your response leave an APA style Reference List of your two websites. Review the APA Style guidelines under Course Home.

• EFFECTS STUDIES: studying the ways mass media affect how audiences think and behave; studying the impact and effects of media on societyhttps://en.wikipedia.org/wiki/Media_influence

• GRATIFICATION STUDIES: uses & gratifications studies; understanding why people actively seek out specific media outlets and content to satisfy needshttps://en.wikipedia.org/wiki/Uses_and_gratifications_theory

2. Media Research Survey Activity

Complete Activity #5 in the Media Research chapter (iBook or PDF) and post your answers and calculations for questions 1-4 below.

Do not use my same questions. Be creative.

Media Research Activity

For this survey, do a quantitative Gratifications Study (ex. Internet use) or a quantitative Effects Study (ex. effects of videogame violence).

1) Develop 4 survey questions related to your study.

2) Give your survey to 5 people in person or online. (This is your sample group.)

3) Find the average of each question; see below for sample calculations.

4) Results Analysis: Discuss your results based on the average for each question.

Reference no: EM131010050

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