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What then is the optimized location for a store

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Reference no: EM133561015

Question: The objective of this assignment is to reinforce understanding of one of the crucial concepts in retail management - "location."

Opening a retail location costs money. Even if a retail chain were successful, if one location suffers minimal foot traffic, the brand image of the entire retail chain can be affected. Can there be too little or too many location? Should a store be the only store in the neighborhood to avoid competition, or that actually harms the store? What then is the optimized location for a store? How can the right target market be identified? What technology is available for higher accuracy?

 

Reference no: EM133561015

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