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Assignment:
In advance of negotiating, did you put yourself in the shoes of the other party in order to imagine what their priorities were in this negotiation? If so, what did you anticipate was most important to them? How did you go about verifying whether your speculations about the other party's priorities were correct? Approximatley how long did it take you and your partner to realize that you could trade off on issues -- that is, that you could concede on an issue that was low priority for you but high priority for them, and vice versa? Did you and your partner take this opportunity to create
This is what we agreed to
This opportunities for mutual gain, or did you feel like one or both of you was stuck on claiming value only for yourselves?
Let's continue with our ice cream example from the earlier exercise. Your marketing team has done internal brainstorming and external research.
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In this chapter, you learned about segmenting markets and positioning your products to appeal to your best target customers.
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1. A woman bought a bag for ?6,000 cedis and sold it at a profit of 25%. Find the selling price.
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