Reference no: EM132449243

Part 1,

Decision Making Process: Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need through purchase behavior. Then, discuss how each of the following items impacts the process of decision-making. For each item, support your discussion with a personal example of purchasing a product or service.

1. The type of decision in the decision-making process (i.e., high involvement versus low involvement)
2. Motivation and values
3. The power of attitudes
4. The type of message
5. Issues related to purchase and post-purchase activities
6. The family and culture

Part 2,

Cultures and Marketing: Our behavior as consumers is dramatically influenced by our culture.

1. Find a similar example of an unsuccessful market entry by a global product and provide the details in your paper.
2. Describe the reason why it was a failure as related to consumer behavior, culture, and/or subculture.
3. Explain how you would more effectively market the global product in that country.