What the term means in the context of B2B marketing

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Explain what the term means in the context of B2B marketing, show how each term is relevant to a B2B Marketing Practitioner, and support your answer with actual examples.

1. Service Dominant Logic

2. Customer Lifetime Value (CLV)

3. Value Assessment

4. Negotiation

5. Total Cost of Ownership (TCO)

6. Network

7. Complex Adaptive System

8. Smart Connected Products

9. Transactional relationship

10. Collaborative relationship

Reference no: EM131733967

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