What the term marketing means

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1. Explain in your own words what the term “marketing” means and how the four p’s or marketing all relate. (Roughly between 250+ words)

2. Review the 1960 U.S. Supreme Court case United Steelworkers of America v. Enterprise Wheel & Car Corp. What was the court's role in reviewing the merits of an arbitrator's decision. What are some facts of the case and what course it followed as it made its way up to the U.S. Supreme Court?

3. Pretend you are the global marketing manager for Diet Coke. What factors in the global marketing environment do you think will most impact the marketing of your brand. Just pick one factor and defend your answer.

Reference no: EM132273459

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