What the statement means of brands

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Reference no: EM131917492

Question: 1. Brand awareness is a necessary but insufficient condition toward building positive brand equity. Explain what this statement means to you and provide a couple of examples of brands that you are aware of but that, for you, do not possess positive brand equity.

2. Select a brand of vehicle (automobile, truck, motorcycle, SUV, etc.) and with this brand illustrate the meaning to you personally of type, favorability, strength, and uniqueness of brand associations.

Reference no: EM131917492

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