Reference no: EM132946366

Alvarez Company is facing an $6 increase in the variable costs of producing one of its products for the upcoming year. As a result, the sales manager has made a proposal to increase the sales price of the product while increasing the advertising budget at the same time. The sales price increase will lower sales volume, but the other changes may help the company maintain its profit margin.

Alvarez has provided the following information regarding the current year results and the proposal made by the sales manager:

                                                Current Year          Proposal
Unit sales                                27,000          18,000
Sales price per unit                      $50             $60
Variable cost per unit                     $30              $36
Fixed cost                             $80,000               $100,000

Problem 1: Relative to the current year, the sales manager's proposal will ________.

A. decrease operating income by $128,000
B. decrease operating income by $270,000
C. increase contribution margin by $128,000
D. decrease the unit breakeven point