What the primary motivation for this strategic alliance was

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Reference no: EM132205306

Alliance example: On your own, select a unit or a firm which has a strategic alliance with another unit or firm. Using the Internet and other resources, identify the key components of the strategic alliance. Can you identify—for example, based on press releases, annual reports, or other information—what the primary motivation for this strategic alliance was? What resources and capabilities do you believe each firm brought to the alliance? Consider how the first unit/firm might learn from this alliance. Then, consider how the other unit/firm might learn from this alliance. Then, consider what you have learned from examining this strategic alliance. Finally, do you believe the alliance has been successful? Why or why not?

Reference no: EM132205306

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