What the most important elements of benetton marketing

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Reference no: EM133219558

Questions -

Q1. What are the most important elements of Benetton's marketing, logistics, manufacturing and financial strategies?

Q2. How does it gain advantages over its competition in Europe?

Q3. Would you introduce Benetton in the United States at this time (1982)? If not, why? If so, how? How would you resolve the questions posed in the case? What other questions might you address?

From: HBS "Benetton (A)"

Reference no: EM133219558

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