What the industry could have done differently

Assignment Help Business Law and Ethics

Reference no: EM133200786 , Length: word count:750

Industry codes of ethics - Big Alcohol During COVID-19 Pandemic

The goal of this exercise is to give you experience applying a systematic, ethical decision-making model to a case regarding a company or more than one company and experience the process of building consensus across a team of individuals with different personal ethics.

Background:
As Australia faced increasing levels of the COVID-19 infection rate and more lockdowns to contain the pandemic, so-called "Big Alcohol" began running ads like offering survival kits to cope with the situation. It came under heavy criticism for exploiting the crisis to advance its goal of selling more alcohol.

Here in the U.S. alcohol sales have skyrocketed during the pandemic and some companies have benefited by targeting certain groups like younger audiences to get them to drink more & have "fun." Major brands like AB have looked at attracting a younger audience that cannot attend live events through virtual events, looking to expand market share and taking advantage of the lockdowns to promote drinking more despite the health concerns...Meanwhile, Coors Light had to pull its ad promoting drinking while on lockdown because it seemed to make light of the pandemic.

Question 1. Evaluate Industry Standards/Codes as well as Alcohol Advertising laws that should be applied to the cases - Alcohol Marketing during the pandemic, and explain the following points:
• Against what Laws in Australia? Why?
• Against what Laws in the US ? Why?
• Against what Alcohol advertising industry standards (both Australia & US)? Why?

Question 2. Make any recommendations for what the industry could have/should have done differently.

Attachment:- codes of ethics.rar

Reference no: EM133200786

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