Reference no: EM132474863 , Length: 1500 Words

Marketing Test Assignment -

Task - You will research the topic outlined below and compile a report on the topic. Papers will cover a comprehensive review of the academic and business literature as it relates to current international marketing issues facing businesses operating between countries.

The audience for this report is an internationally active organization that you select. You will discuss the theory surrounding the issue and provide relevant, practical recommendations on how your chosen organization should manage its exposure to the issue.

Topic - The BRICS group of countries (Brazil, Russia, India, China, and South Africa) includes the largest of the world's emerging markets. These and many smaller countries are growing rapidly, but present a number of challenges for international marketers that do not occur to the same degree in developed nations such as Japan or the USA.

What are the likely impacts of political and economic factors on marketing in emerging markets? Discuss these with reference to your selected organisation and use specific country examples.

Rationale - This assessment has been designed in order to:

- Allow you to develop your information searching and critical thinking skills;

- Enable you to practice applying theory to real world situations; and

- Provide you with further experience in academic writing.

Note - Target Word Limit: 1500 words and Referencing Style: APA.