Need to make a newsletter only, small assignment, I attached the sample as well. It can be 4-5 pages. Note: You should look at these resources, and others you find online etc. to get an idea of how to target an audience. Too many organisations make the mistake of NOT treating their employees as their internal customers. I believe that many of the anatomy tips mentioned in the *How to create newsletters that dont suck* resource you referred to relate equally to internal customers as external. You should have an obvious call to action, dont be preachy but have a greater proportion of education vs promotional content etc. All of these resources are to get you thinking and as I mentioned there are many more resources and examples on line. You will have to balance all of this in light of what industry and what organisation you are choosing and what type of employees you are targeting.

Also... I think it is really important that everyone realise that internal communications (ie. this newsletter) should be completely compatible with the organisation's BRAND. Branding internally is just as important as externally. There is no real word limit or page number because some people may not use pages. I suppose as a guide though most newsletters wouldnt exceed 4 pages. Thats different though if it is an email newsletter though where you may have links or embedded resources. There are no references required as this is an applied assignment.

Content/Concept- clearly outlined the proposed program, clear scope of ‘innovative ideas’ requirements and marketing goals specifically discussed. Format - logical sequence of information, appropriate for target audience and free of errors and medium appropriate for message. Creativity - demonstrated significant though, time, and effort, clearly showed that idea refinement had taken place. Effectiveness - gained attention and compelled participation, concepts and content would be effective in achieving desired outcomes and concepts reflected sound business theory.