Reference no: EM132842194

Problem 1: The marketing flows that move through the channel

a. Negotiation

b. Promotion

c. Ownership

d. Physical possession

Problem 2: a sorting fucntion performed by intermediaries that include building up an assortment or products resale

a. Assorting

b. Sorting

c. Allocation

d. Accumulation

Problem 3: Channel conflict is generated when one channel memeber's actions prevent the channel from achieving its goals

True

False

Problem 4: The demand-side factors on why marketing channels exist

a. Adjustment of assortment discrepancy

b. Facilitation of search

c. Routinization of transactions

d. Reduction in the number of contacts

Problem 5: Which of the following statements are correct

a. Updated sales policies may be the case of dealer apathy

b. Some manufacturers invest their millions i npromoting products

c. Companies utilizing multiple marketing channels do not encounter problems in obtaining support from the distributive outlets

d. Wholesalers and retailers are o?ered less promotions than they can accept

Problem 6: Channel gaps can exist on the demand side only

True

False

Problem 7: The flows performed by the channel members can be eliminated from a channel

True

False

Problem 8: Ignoring the costs of channel flows leads to channels that operate at much higher cost

True

False

Problem 9: The goal of the channel manager is to:

a. To increase the market share

b. Achieve channel coordination

c. To distribute marketing flows among the channel members

d. To segment the market