What the cultural factors are that need to be considered

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Reference no: EM132860220

Marketing Research Presentation to the President of Starbucks Coffee House

You are the marketing consultant to Starbucks coffee house and have been asked by the President, Charles Schultz, to perform market research and ascertain the feasibility of establishing new coffee houses in China.

Plan the research design and presentation to Mr. Schultz. Include the following:

Question 1: Two to three alternative target customer segment(s) that you may use and why.

Question 2: The types of secondary research that you will use and why.

Question 3: Who the major competitors are for this product.

Question 4: What the cultural, economic, and political factors are that need to be considered in the design of this project.

Reference no: EM132860220

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