Reference no: EM133233770

Assignment:

Introduction

Rice is consumed as an essential diet by almost half of the world's population. Canada imports rice from different countries across the world ranging from 300000 to 340000 metric tons the rice. Pakistan rice is famous for its fragrance and taste all over the world. Pakistan a strategic and important South Asian country is producing around 8.42 million tons of rice per annum and Pakistan exports about 3.65 million tons of rice around the globe. Our company Grain Deal Ltd will import rice from Pakistan and will be packed with our brand name Sun rice and distributed across Canada through feasible distribution channels. Our target market will be hotels and restaurants, family stores, and households with large families.

Research objectives

Grain Deal Ltd is planning to research to know the insights of the target customers/ market concerning consumption quantity, consumption pattern, quality and price consciousness, the importance of access to the product, and the value customers attach to the taste.

1. To know the consumption quantity of the hotel and restaurant industry and the sales volume of major retail chains in Canada. It will help the company to know the quantity of rice to be imported from Pakistan.
2. To know what the consumption pattern of the target market is. For example, hotels and restaurants take rice as a regular menu dish or as a casual and on-demand dish. Similarly, know families purchase rice products from stores regularly along with their monthly groceries or not? How often do households consume and cook rice?
3. To know what the major suppliers of rice in the market are and what market share each of them has.
4. To know the quality and price consciousness of the target market. It will help to define our value proposition and price strategy.
5. To know where the target customers and consumers purchase the rice and what are the problems, they face in purchasing the rice.
6. To know what value, the customers and consumers attach to the taste of the cooked rice.

These objectives are set to know the feasibility of the business to be established or not, what quantity to be imported, what quality to be imported, what price to be offered, and where the product will be placed i.e., distribution channels.

After conducting the research keeping these objectives in view, the company will be able to decide the overall feasibility of the business to be established or otherwise.

Issues

There are a number of reasons why the export of rice from Pakistan to Canada is an important issue. First, exporting rice from Pakistan to Canada would help to improve the economic situation in Pakistan. Second, exporting rice from Pakistan to Canada would help to improve the food security situation in Canada. Third, exporting rice from Pakistan to Canada would help to improve the trade balance between the two countries.

On the support of above information provide the following answers.

Must provide a detailed explanation of the research methodologies that plan to use. Discuss a variety of methods and their applications and explain why chosen methodologies are suitable for the needs of this project (as identified in your Research Objectives submission).

Your selected approach should include an appropriate mix of quantitative and qualitative methods.

Next, make an annotated bibliography of sources that you plan to consult in order to collect the data needed for this project. Must include at least three primary sources and four secondary sources, and all of these sources must be correctly documented and annotated in your bibliography.

Every entry in your bibliography must include a one or two-sentence annotation providing a summary of the content or argument of each source as well as how you will apply your chosen methodologies to analyze each source.