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What the consumer is really buying

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Analyze the three levels of the Eversoft avocado facial cleanser Core customer value (core product)

  • What the consumer is really buying

Actual product 

  • Includes the brand name (refers to reputation, brand image & personality), features, design, packaging, and quality level

Augmented product 

  • Additional services and benefits such as delivery and credit, instructions (not leaflets & label instructions), installation, warranty, and service

Reference no: EM132948459

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