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Companies spend millions, if not billions of dollars on marketing every year. Pick a company that does significant marketing and is a public company. You will need to look up the company's annual report to find the total amount spent on marketing for the last calendar year (20XX). Problem 1: Once you find the information from the company's website and annual report, explain the number and what the company reported spending the money on.
Problem 2: Do some mathematical comparisons, total revenue as compared to marketing budget, total liability as compared to marketing budget to determine the percentages the company plans to spend just on marketing.
Problem 3: ROI (Return on Investment) is also a calculation that can be conducted. Assume that any gain from the year prior to your current year selected is due to increased investment, what would be the percentage ROI that the company achieved by this increased investment. (estimated numbers are okay, as long as you show your work, calculations, and explain your answers.
A company is considering the adoption of an activity based costing system because the managers suspect that their traditional costing system distorts the product costs.
Universal Sports Supply began the year with an inventory balance of $80,000 and a year-end balance of $52,000. Sales of $640,000 generate a gross profit of $220,000. Calculate the inventory turnover ratio for the year.
comparison of investment based on payback npv irr and profitability indexconsider the following two mutually exclusive
Sachs Brands' defined benefit pension plan specifies annual retirement benefits equal to: 1.3% x service years x final year's salary, payable at the end of each year
Investor Inc. owns 25 percent of Alimand Corporation. During the calendar year 20X5, Alimand had net earnings of $130,000 and paid dividends of $10,000. Investor accounts for this investment using the equity method. In its December 31, 20X5 balance s..
Should federal spending be drastically reduced? Yes or no? Post a substantive response to the question
Briefly explain which principles of finance that the management violated. The goal of the firm is to create value for the firm's owners
No estimated tax payments were made during year 2. At December 31, year 2, Shin determined that it was more likely than not that 10% of the deferred tax asset would not be realized. In its year 2 income statement, what amount should Shin report as..
Draw up a balance sheet for Walters Watches as at 7 April, after all the above transactions have been taken into account.
Explain 3 advantages control accounts and subsidiary ledgers provide to a business. Jan 5 Sold inventory to B. Senton for $4,400, terms 2/7, n/30.
Write memorandum to respond to Anne's query regarding how to recognize the research and development costs. Your discussion should include reference
The following information was drawn from the records of Paso & Associates at December 31, 2012. Cash Flows From Operating Activities $ Cash Flows From Investing Activities Cash Flows From Financing Activities Net Change in Cash Ending Cash Balance $
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