What the business desires to achieve in the long run

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Reference no: EM131366281

Assignment

The assignment is business plan writing. The length of the assignment should be about 3000 words (+/-10%).

The word limit does not include ‘administrative' sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices. Use Harvard Referencing for all Harvard related purposes.

Task:

You are required to write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.

The business plan should include at least the following contents / elements:

Part I - 150-200 words

Company overview

o Mission statement - the purpose of the business
o Vision statement - what the business desires to achieve in the long run
o Business Core Values - the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners

Part II - 800-1000 words

Objectives - Specific, Measurable and Motivational, Attainable, Realistic, Time Bound

Products

Customers - consumer behavior and customers of the industry

Industry and market analysis o Industry

o PESTLE - Political, Economic, Social, Technological, Legal, Environmental conditions and trends (specify those they are opportunities or threats)

o Customer

o Competition - direct and indirect competitors, market share, strengths and weaknesses

Internal business strengths and weaknesses

Part III - 1500-1800 words

Business differentiation - how it will be achieved and perceived by customers

Competitive advantage - reasons for which customers will choose your business as opposed to other alternatives

Marketing Strategy

Part IV -750- 1000 words

Operations Strategy

- Product

- Price

- Promotion and advertising

- Placement - distribution system

Target markets strategy Marketing mix

Sales strategy

o Sales monthly forecasting - 2 years period

Business operations model

Buildings, Equipment, Technology, Cars,

Processes - i.e. Imports, Purchases, Production, Marketing, Sales,

Warehouse, Accounting, Human Resource Management

o Organizational structure

o Internal employees and external associates (outsourcing)

Part V - 200 - 300 words

Financial 2 year projected budgets

Financial model (own capital, loans, external shareholders) - chart Administrative & Operating expenses - chart

Selling expenses- chart

Financial expenses - chart

Break Even Point Analysis (sales amount, sales units, and period point)

Cash flow management.

Reference no: EM131366281

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