What the authors mean by a blue ocean strategy

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Reference no: EM132255623

Question: Blue Ocean Strategy Review

1. Summarize what the authors mean by a Blue Ocean Strategy and how it differs from how most companies operate.

2. How a couple of organizations they've studied (like Cirque du Soleil) have used this strategy to differentiate themselves.

This paper to be a minimum of 3-5 pages, with an average length of 4 pages. Please reference all sources, including the BOS book.

Reference no: EM132255623

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