Reference no: EM133082315

BUSN20017 Effective Business Communication - Central Queensland University

Purpose: The purpose of this activity is to evaluate your ability to:

• Recognize advanced knowledge and skills required in written, oral, and interpersonal communication to address complex business problems
• Apply professional business writing and oral communication skills to effectively inform or persuade a target audience
• Deliver effective presentations to transmit knowledge, skills and ideas to both specialist and non-specialist audiences and achieve business objectives
• Critically analyse communication challenges faced by organisations by applying established theories to develop innovative strategies to address them
• Apply autonomous thinking to reflect on good practices in workplace communication in different organizational contexts
• Engage and collaborate with team members to demonstrate oral, written, and interpersonal communication.

Undertaking this assessment activity will provide you with knowledge and skills to engage in effective presentational communication within the business context.

Assessment Part I: In Part I of this assessment, you will develop and present a group presentation, using PowerPoint, with two other individuals who are enrolled within your allocated workshop. This part of the assessment will be delivered as a group and evaluated based on both group efforts and individual contributions as specified in the marking rubric. The group presentation must be 15 minutes in length and is based upon the following case study

The Case: Holshi is a multi-national organisation that operates in various countries including Australia, Vietnam, India, and Oman. The organisation manufactures and distributes automated fruit-picking equipment to local and international clients. In total the organisation has 8,000 employees in four countries and more than ½ million customers worldwide. The head office is based in Australia. In recent years, the organisation is facing several internal communication challenges.

They include:

1. Ineffective internal communication among teams including, but not limited to, sharing ideas, building knowledge bases, and task management.
2. Lack of quality internal communication between managers and subordinates leading to, but not limited to, poor internal interpersonal business relationships.
3. Misunderstandings amongst the employees based upon the different intercultural communication contexts.

Prior to recording your presentation, you will complete two documents that will help you undertake and develop your presentation. The first of these documents is a team charter. The team charter sets out the goals, objectives, and processes that the team will follow as they work together. All members will contribute equally to the team charter. The second document is a sentence-level speaking outline. The sentence-level speaking outline will help the group think about and organize the information to be presented. The sentence-level speaking outline has both group and individual components. The group must work together on the introduction and the conclusion. Each individual will work on and contribute his/her main point. The group will coalesce both the group and individual components into the final sentence- level speaking outline document. A group grade will be awarded for both the team charter and the sentence-level speaking outline

There are resources within the Assessment Tile in Moodle that will assist you with the required structure and format of the presentation, sentence-level speaking outline, and group charter. We will work on this assessment during the workshops. Therefore, it is essential that you attend the workshops. You must follow the required format as illustrated in Moodle and/or discussed in the workshops.

As this is a group presentation one person will present the introduction, each person will present his/her main point, and one person will provide the conclusion. The introduction must include the following components:

1. Attention-getting statement

2. Statement of exigency

3. Statement of ethos

4. Preview of the three main points

5. Thesis statement

6. Transitional statement (linking the introduction to the body of the presentation

This part of the presentation should last for no longer than two minutes. Within the body of the presentation each person will present one main point each (three main points in total). Each main point will need to include the following information (this information is based upon Monroe's Motivated Sequence Format):

1. Step One: State that there is a problem, and that there is a solution to this problem

2. Step Two: Discuss the problem (your internal communication challenge). Here you will need to talk about the problem and explain how this problem directly affects the audience. You may also wish to talk about the implications or the consequences of this problem for the organization.

3. Step Three: Discuss the solution to the problem (your internal communication challenge). Here you should clearly state what the solution is and explain why your solution will be effective. Also, you will need to identify any counter arguments or objections to your solution and refute them.

4. Step Four: Discuss the benefits of this solution to the organization (this point has a future orientation). What will the future look like for the audience and the organisation if your solution is adopted.

5. Step Five: Identify what the audience and the organisation should do to actualize this solution (DO NOT JUST SAY THAT THE ORGANISATTION NEEDS TO RUN TRAINING SESSIONS).

6. A transitional statement that links your main point to the next main point (which would be the conclusion if you are the last speaker).

The conclusion should include the following components:

1. Restatement of the main points
2. Restatement of the thesis
3. Articulation of a capstone statement

References: The presentation must include a total of 15 academic references (5 references for each speaker). You must use the APA reference style (7th Edition). You may only use articles from the Required Journal List (RJL). The reference list must be included both in the sentence-level (in-text and reference list) speaking outline and the presentation PowerPoint slides (in-text and reference list).

Length: The presentation must be 15 minutes in length. The Introduction should be two minutes in length.

Attachment:- Effective Business Communication.rar