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One source of new-product ideas is competitors. Steven Fischer recently joined Frankie and Alex Specialty Products as a brand manager. His new boss told him, "We don't have a budget for new-product development. We just monitor our competitors' new-product introductions and offer knockoffs of any that look like they will be successful.
Questions
1. Is this practice ethical?
2. Does the AMA Statement of Ethics address this issue? Go to www. marketingpower.com and review the statement. Then, write a brief paragraph on what the AMA Statement of Ethics contains that relates to knockoff products.
Round to the nearest whole number. Explain the advantages and disadvantages of EOQ in a Word document not to exceed 200 words. You must respond to at least two of your classmates' postings to receive full credit.
What precedent did the ruling on Oncale v. Sundowner Offshore Services, Inc., 523 US 75 (1998) case establish? Discuss the precedent. What are its implications for the sexual harassment policies for organizations? Identify at least three implicati..
Compute the following: Total merchandise available for sale - at cost and at retail. Cost complement and Ending retail book value of inventory
Use your imagination and create your own personal retail store. First of all, explain its name (incl. brand logo and colors) and tell what products you would sell in it
Explain Technology and E-Commerce and what resources does an International Internet retailer need other than merely a storefront on the Internet
If player 1's bargaining weight is π1 = 2/3 what does the standard bargaining solution predict will be the value of m?
From the e-Activity, evaluate McDonald's level of responsiveness to social responsibility concerns. Include an example from your observation of your local McDonald's to support your response
q1- what are the benefits and limitations of the relational database model for business applications today? respond to
In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences. Define marketing strategy. Discuss the steps in formulating marketing strategy
Describe the name and brief introduction of the company. Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you
"Core Market Offerings and Defining the Product" Please respond to the following: From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging
complete the simulation ldquousing perceptual maps in marketingrdquo located on thenbsp page for this course and
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