What techniques capture the reader attention

Reference no: EM133660564

Using the AIDA Strategy in Sales Messages write a sales letter or e-mail and analyze it by answering the following questions.

1. What techniques capture the reader's attention?

2. Is the opening effective? Explain.

3. What is the central selling point?

4. Does the message use rational, emotional, or a combination of appeals? Explain.

5. What reader benefits are suggested?

6. How does the message build interest in the product or service?

7. How is price handled? h. How does the message anticipate reader resistance and offer counterarguments?

8. What action is the reader to take? How is the action made easy?

9. What motivators spur the reader to act quickly?

Reference no: EM133660564

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