What techniques capture the reader attention

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Reference no: EM132241169

Business Communication

Persuasive prompt

Sales Messages

YOUR TASK:

1. Locate a one or two-page promotional email received by you.

2. Study the sales message.

3. Connect your responses to chapter concepts by listing the page number that corresponds to your answer.

4. Take a photo and attach it to your document, then in the same document answer the following questions:

a. What techniques capture the reader’s attention?

b. Is the opening effective? Explain.

c. What is the central selling point?

d. Does the message use rational, emotional, or a combination of appeals? Explain.

e. What reader benefits are suggested?

f. How does the message build interest in the product or service?

g. How is price handled?

h. How does the message anticipate reader resistance and offer counterarguments?

i. What action is the reader to take? How is the action made easy?

j. What motivators spur the reader to act quickly?

Reference no: EM132241169

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