What techniques are not appropriate for you use on your trip

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Reference no: EM13301375

Your company is considering entering the CD-Audio music disk production business. CD-Audio disk production consists of making what is called a silver master disk with the recording information and disk pressing by injection molding, much like making 78 RPM vinyl records, which were "state-of-the art" 40 years ago in the recording industry.

Sony is a major player in the CD-Audio and would be a key competitor if your company were to enter this business. To help make this decision, your company would like to know the production process steps used by companies in the business and the associated manufacturing costs. As a major player, Sony is an ideal company to benchmark CD manufacturing.

Your boss has asked you to gather competitive intelligence on Sony CD manufacturing by visiting Terre Haute, Indiana one of their manufacturing locations.

What techniques are appropriate for you use on your trip to Terre Haute to gather information?

What techniques are not appropriate for you use on your trip to Terre Haute to gather information?

Reference no: EM13301375

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