What technique would you use to identify delighters

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1. Products fail for many reasons, and testing can identify possible failure points before launch. When preparing a budget for product testing, explain why or why not you would invest the time and money to identify delighters, those things that make customers happy even if customers do not explicitly demand these features. If you would, what technique would you use to identify delighters?

2. Choose a product and explain how the organization manages each of the four P’s for your chosen product. Today, the four P’s are considered to be tools of the positioning strategy; also explain the concept of positioning.

Reference no: EM132176861

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