What strategy should you take to manage portfolio of product

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Reference no: EM133381007

Assignment:

Company ABC manufactures food products in different categories including dairy products, meat products, bread, and juices. Their product categories have different features and market patterns. For example, their meat products have a stable market; however, their juice, as a newly launched category, has a volatile market. Other categories have different features and aspects too.

As a demand manager, what strategy should you take to manage the portfolio of all product lines in combination? explain your answer.

Reference no: EM133381007

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