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SITUATION Linda McMahan was getting numerous compliments on a handbag she carried to events at The University of Texas. She had purchased the handbag, which carried the UT name, at a local store but felt the quality of the bag was poor. She and her sister-in-law, Sue Craft McMahan, decided to become partners and produce and sell highend handbags emblazoned with the college logo.
The pair designed four different types of bags-a large totebag, a smaller bag, a crescent-shaped handbag, and a "bolder" game-day bag-all marked with The University of Texas emblem. Early responses to the product line were overwhelming. They've now set their sights on other big-name schools. Question 1 What problems, if any, do you see with the use of the university's brand?
Question 2 What strategy should they pursue to obtain cooperation from the university?
Question 3 What distribution options are likely to be used?
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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