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What strategy should jones blair have adopted

Assignment Help Marketing Management
Reference no: EM132691637

Question 1: Factors that can influence our efforts in establishing our promotional  campaign are:

a. Type of product and market.

b. Push vs. Pull Strategy.

c. Buyer readiness stage.

d. Product Life Cycle Stage.

e. ALL OF THE ABOVE.

f. NONE OF THE ABOVE.

Question 2: What is meant by IMC and what are the steps involved in developing  an effective one?

Question 3: It is vital that a Marketing Manger state their promotional objective prior to generation of any promotional efforts. If you do not accomplish this task it makes it extremely difficult to measure the effectiveness of your overall campaign. T F

Question 4: What are some positioning strategies that a Marketing Manager can  utilize in their pursuit of a strategic advantage?

Question 5: What strategy should Jones Blair have adopted to reach the segment(s) sought?

Reference no: EM132691637

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