What strategy is southwest employing

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Reference no: EM133615513

Question

Southwest Airlines (SW) has a business strategy that is not common in the commercial airline industry. Southwest does not offer assigned seats, which is an easy way for competitors to charge different prices for different seating and potentially make more revenue per flight. Southwest's reasoning for not allowing reserved seats is that it decreases boarding time. What strategy is Southwest employing in this practice and what impact does it have on their industry?

Reference no: EM133615513

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