What strategy does p&g appear to be moving toward

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What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s?

Why do you think this strategy became less viable in the 1990s?

What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?

Reference no: EM13153969

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