What strategy do you think would be most effective

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Reference no: EM131297776

Although Harley-Davidson "fulldressers" are popular with consumers over 35 years of age, younger motorcycle buyers perceive this vehicle as staid and not sporty enough to suit their tastes. These younger motorcycle buyers are more likely to buy foreign-made sport motorcycles like the Kawasaki Ninja.

Product managers at Harley-Davidson may want to reposition their topof-the-line "full-dressers" to appeal to younger consumers as well. You are the product manager in charge of developing a plan to achieve this goal.

What strategy do you think would be most effective for reaching this market segment?

Reference no: EM131297776

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