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What strategy did it adopt in penetrating the china market

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Reference no: EM131417451

Assignment

Case questions:

• Watch the video "Crocodile on the Yangtze" https://www.youtube.com/watch?v=RkVJNOQ7B74 and answer the following questions

1. What voids did Jack Ma face when starting Alibaba? What growth strategies did Alibaba adopt in setting up the online market in China?

2. eBay is a global giant in the online market business. What strategy did it adopt in penetrating the China market?

3. Why did eBay fail in China whereas Alibaba grew to become the largest China market player?

Reference no: EM131417451

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