What strategy decisions are needed in personal selling area

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Reference no: EM13477133

What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?

Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Reference no: EM13477133

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