What strategy can ibm follow to increase customers switching

Assignment Help Strategic Management

Reference no: EM133636502

Assignment: Website Critique

Instructions

Using Microsoft Word write a 1.5 to 2- pages response addressing the following:

Question 1. How might IBM develop a portfolio of relationship strategies to meet the needs of such diverse customer groups?

Question 2. Some customers in each group are more costly to serve than others. How should such cost differences be reflected in the particular relationship strategies that IBM follows?

Question 3. What strategies can IBM follow to increase customers' switching costs in Group B or Group C or increase the profits it derives from these customer groups?

Reference no: EM133636502

Questions Cloud

What are the greatest economic challenges : What are the greatest economic challenges facing the United States today? What economic policies would best alleviate the problems causes by these challenges?

Contract curve for exchange economy : For each of the following pairs of preferences find and graph the contract curve for an exchange economy with a total endowment

Explore alliances pros and cons from each partys perspective : Explore the alliance's pros and cons from each party's perspective. Describe particular mobile moments that come up for a marketing manager or salesperson.

Gasoline taxes and consumer behavior : Gasoline Taxes and Consumer Behavior: A Microeconomic Analysis - Investigate how gasoline taxes impact consumer behavior,

What strategy can ibm follow to increase customers switching : What strategies can IBM follow to increase customers' switching costs in Group B or Group C or increase the profits it derives from these customer groups?

Group role-play presentation on recommendations : Write an individual report recommending your organisation's actions using social media analytics and crisis management techniques to respond to a data breach

Respond to the data breach and your crisis management plan : Write an individual report to recommend your organisation's actions using social media analytics techniques to respond to a data breach and to manage the result

Discuss the means by which structural bias undermine health : Discuss the means by which structural bias, social inequities, and racism undermine health and create challenges to achieving health equity.

Understand the principles of business and corporations law : Understand the principles of business and corporations law and how they apply to you as business advisers and accountants

User Account

All Pages