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Assignment:
First, read the Dippin Dot's case that is in your book and posted in Canvas.
Consider the company's strengths, weaknesses, and opportunities and threats as the narrator goes through the history of the Company.
Consider the strategy that the current owner is using and the external environment and market that might be abailable today. What strategies would you take to breath new life the brand if you were the owner. What opportunities do you see and how might you exploit them? Explain your logic.
Why are databases important to business? How do databases generate sales and profits? What databases do you interact with, and how do they benefit you?
Idea Generation and Business Model Development Effective explanation of the customer/market problem that needs solving and the reason the innovation is required
Find an article which discusses one or more companies, groups or organizations which face a challenge by one or more of the environmental forces.
Service Marketing report-Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product)
Identify the factors that need to be considered when developing and managing brands.
Calculate the reorder point for the notebook binders that she stocks. - Why is this number important to Duncan?
Ask questions that interest you that might include how they got to this position, what size store they manage (dollar figures), their trade radius (customer reach), and so on. How long have they worked in retail? Previous experience?
Your office is planning issuing a solicitation for a lawn maintenance contract. Prepare three types of specifications that could be used in the solicitation.
Identify three sources of data for your market research about your business idea and industry. How do you know there is a sufficient demand for your product?
Assume you run an Internet business with a couple of friends from college.- Describe all the flows of information between Marketing and Sales and Accounting and Finance.
The governor of Michigan believes that the state can improve the state's crime rate if the state can reduce the college debt carried by its citizens and if they can increase the percent of the population covered by health insurance
Find and describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
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