Reference no: EM133017157

I can't seem to find much help in writing a discussion for BMAL 550 Discussion Post Module 3 answering any of the questions below regarding this case study:

EARLS RESTAURANTS LTD.: THE IMPORTANCE OF A COMMUNICATION PLAN

Source: R. Chandrasekhar wrote this case under the supervision of Professor Mary Weil solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) [email protected]; www.iveycases.com. Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-01-06

QUESTIONS:

1. How did Earls' lack of an effective communication plan impact the company's relationship with community ranchers?

2. Do you believe that communication between Earls and their customer base was imbalanced? Why or why not?

3. What would you advise to Earls' marketing team in regard to sourcing outside of Canada?

4. What strategies to remedy the communication breakdown would you recommend to Earl's leadership? Why?